The Honest Company

The Honest Company

The Honest Company is an American consumer goods company, founded by actress Jessica Alba, that emphasizes household products to supply the marketplace for ethical consumerism. The company had $250 million in 2016 sales[1] and was valued shy of $1 billion as of October 2017.

Honest serves the United States and Canada and plans to launch its beauty line products in Western Europe in 2019.


  • Jun 7, 2018 / Private Equity Round – $200M
  • Oct 12, 2017 / Series E – $75M
  • Aug 14, 2015 / Series D – $100M
  • Aug 26, 2014 / Series C – $70M
  • Nov 11, 2013 / Series B – $25M
  • Mar 23, 2012 / Series A – $27M
  • Sep 9, 2011 / Seed Round – $6M


Company founder Jessica Alba was inspired by the 2008 birth of her first child Honor and her own history of childhood illnesses to create a company that provided an alternative to the prevalent baby products with ingredients such as petrochemicals and synthetic fragrances.

Alba launched the company in 2012 with 17 products. Christopher Gavigan wrote the book, Healthy Child Healthy World, that addresses all the different toxins that children are exposed to in traditional household products. In the U.S., the F.D.A has banned fewer than a dozen harmful chemicals, while in Europe more than 1,300 chemicals are deemed unsafe for household products. With this research, Alba and Gavigan decided to create a company that avoids putting those 1,300 chemicals in its products.

In July 2015, Jessica Alba announced that The Honest Company would be moving its headquarters from 2700 Pennsylvania Avenue in Santa Monica to the Playa Vista neighborhood of Los Angeles in early 2016.[13] The following month, it announced a new round of funding generated an additional $100 million of venture capital, implying a valuation of $1.7 billion.[12]

The Honest Company’s portfolio of 100+ products address the ever-growing category needs of baby, personal care, home care, vitamins & supplements, and gear. As a mission-driven company and trusted resource, Honest provides education, support, and inspiration to its community of members. It was launched in 2012 and now has a presence across the U.S. and Canada at and in over 3,500 retail locations. Through its social goodness platform, Honest invests in building healthy, safe families. The Honest Company is privately held and headquartered in Playa Vista, California.

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*Photo Jamel Toppin for Forbes. All rights belong to their respective owners. All data courtesy of Crunchbase.